Strata Windows & Doors
Hundreds of High-Quality Leads Generated with Digital Marketing & AI Systems
The business
We began working with Strata Windows & Doors in December 2024. With over 40 years in business and more than 50,000 installations completed, Strata are one of the most trusted home improvement companies in the Midlands. From their large Stoke-on-Trent showroom, they supply and install premium windows, doors, conservatories, and warm roof conversions, with a reputation for quality craftsmanship and exceptional customer care.
Client Details
Strata Windows & Doors
Services Provided
Digital Marketing, Paid Ads, AI Solutions, CRM Systemisation
timeline
9+ Months
why they came to us?
Strata approached us to:
Modernise their digital marketing strategy and generate a consistent flow of leads.
Increase showroom traffic and awareness of their full product range.
Implement AI-driven systems to capture, qualify, and book more appointments.
Ensure no lead was missed or left un-followed-up.
The Challenge
The Solution
Lead Generation Campaigns
Built and managed high-performing paid ad campaigns across windows, doors, conservatories, and warm roof upgrades, generating hundreds of high-quality leads.
AI Chat & Voice Integration
Installed AI website chatbots and AI voice for missed calls, ensuring customers were responded to instantly and no enquiry slipped through the cracks.
CRM & Sales Process Systemisation
Introduced a tailored CRM system with appointment booking and follow-up automation, allowing the team to capture, nurture, and convert leads seamlessly — even out of hours.
Team Training & Support
Trained Strata’s staff on the new AI systems and booking tools, empowering them to maximise every marketing pound spent.
The Results
In just nine months, Strata have seen:
Hundreds of high-quality leads and appointments generated across all services.
Sales increased dramatically thanks to improved lead flow and conversion.
24/7 enquiry capture and booking, ensuring no lead is missed.
A fully systemised sales & marketing process, turning marketing spend into measurable, scalable growth.
Rob Dale, Managing Director
The difference in our marketing and lead management since working with Jamie and his team has been remarkable. We now have consistent, high-quality leads, and the AI systems mean our customers are taken care of instantly — day or night. Sales are up, the team are confident with the new systems, and we’re finally capitalising on every opportunity.